ELTRAK’s Leading Digital Strategy Featured as a Case Study at the Caterpillar Forum in Barcelona
ELTRAK, the official Caterpillar dealer in Greece, proudly participated in the Caterpillar Digital Specialist Forum in Barcelona, where it presented one of the most innovative digital best practices worldwide among representatives from Caterpillar’s global dealer network.
Our team’s presentation focused on the digital transformation of customer experience, showcasing targeted initiatives and successful case studies that reflect our strategic approach to fully integrating customers into Caterpillar’s core digital platforms:
- VisionLink – Advanced telematics for real-time equipment monitoring and fleet management
- cat.com (PCC) – Online platform for ordering genuine Cat parts
- Cat Inspect – Digital inspection tool for automated reporting and diagnostics
SIS2GO – Mobile access to service manuals and technical information on the go
ELTRAK demonstrated how we maximize the potential of these tools to provide transparency, immediacy, proactive support, and added value to our customers — ultimately improving equipment productivity and reducing total cost of ownership.
This international recognition reaffirmed our commitment to digital transformation, while also offering a valuable opportunity for knowledge exchange and collaboration with market leaders from across the Caterpillar network.
“Customer-centric digital design isn’t the future — it’s the present. And we’re investing strategically to ensure every customer experiences it daily,” noted one of our team members during the presentation.
Our participation in the Barcelona Forum further solidified ELTRAK’s reputation as a forward-thinking Caterpillar dealer, actively contributing to the evolution of the company’s global digital ecosystem.
With a clear focus on innovation, cutting-edge technology, and customer-centric solutions, ELTRAK continues to invest in the digital future of the heavy equipment industry, delivering tools that enhance productivity and strengthen the competitiveness of our partners.
