TRANSFORMING ATHENS:
BUILDING THE CITY OF TOMORROW
Eltrak’s Cat Rental Store is contributing to the progress of The Ellinikon, Europe’s largest urban regeneration project.
At the heart of Athens, a transformation is underway. The Ellinikon, Europe’s largest urban regeneration project, is breathing new life into the former Athens International Airport site, transforming it into a vibrant, sustainable coastal city. Featuring livable neighborhoods, expansive parks, commercial zones and cultural spaces, it stands as a benchmark for the city of the future.
This is a project that Eltrak, the official Cat dealer in Greece, proudly supports and actively advances.
“Eltrak has played a key role in supporting the project by providing a wide range of Cat machines and generators through our rental division,” explains Alexis Loulopoulos, Rental Manager at Eltrak. “The scale and complexity of The Ellinikon make it one of the most ambitious development projects in Greece.”
Bringing such a complex vision to life requires more than planning — it requires collaboration, innovation and an unwavering commitment to sustainability. This is where Cat rental equipment plays a pivotal role. By delivering reliable, fuel-efficient equipment exactly when and where it is needed, Eltrak empowers contractors of all sizes to participate, boosting productivity while reducing environmental impact.
Driving Sustainability Through Smarter Resource Use
One of the key ways Eltrak contributes to The Ellinikon’s sustainability goals is through intelligent resource management. Equipment rental reduces the need for overproduction, minimizes idle machinery and aligns with circular economy principles.
Contractors have access to exactly the machines they need, precisely when they need them, without investing in equipment that may remain unused. The result? Fewer emissions, less waste and improved workflow efficiency. It is a clear example of how smarter resource utilization supports sustainable development.
Eltrak’s rental fleet includes state-of-the-art, fuel-efficient, low-emission machines — each reflecting Caterpillar’s commitment to innovation that balances performance with environmental responsibility.
“Technologies such as VisionLink® and Cat Grade have significantly enhanced performance and precision,” Alexis adds. “And to maximize their benefits, we provide hands-on operator training, strengthening both safety and operational efficiency.”
Flexible and Comprehensive Rental Solutions
Caterpillar’s rental model is not just about machines — it’s about enabling success. Smaller contractors gain access to the same high-quality equipment as larger companies, leveling the playing field and fostering inclusive economic growth.
At The Ellinikon, multiple contractors work side by side, combining expertise and scale to deliver one of the most ambitious urban redevelopment projects.
Urban regeneration projects like The Ellinikon are dynamic, with constantly evolving requirements. Cat rental equipment offers the flexibility contractors need to adapt quickly, ensuring the right equipment is available at every stage while keeping costs under control.
Local partners such as Eltrak provide hands-on service, maintenance and technical support, ensuring smooth operations and high project performance.
Turning Vision into Reality
The Ellinikon aligns with Caterpillar’s broader mission: enabling progress that is profitable, inclusive and sustainable. Through modern machinery, flexible rental solutions and equitable access, Cat rental equipment empowers contractors to work efficiently while minimizing environmental impact.
As The Ellinikon begins to take shape, it stands as powerful proof of what is possible when technology, sustainability and community work together. With service providers like Eltrak, the path toward a resilient and sustainable urban future is not a distant vision — it is becoming reality.
