Interbrand Best Global Brands: Caterpillar Rank # 84
We are included in the Interbrand list of the World’s Best Brands for the 19th year in a row. Interbrand has just ranked Cat # 84 on its list of the most powerful brands in the world. This is the 19th consecutive year that we are included in the list. We are one of the few industrial companies included and recognized. What does the Interbrand ranking mean? The Interbrand ranking is not a popularity contest like the Billboard Top 100. It is an ISO-certified measurement that records data on how brand strength affects markets, builds loyalty, and yields financial results. Interbrand uses market data to calculate brand ranking: 1. The role of the brand in the impact on customer choice 2. The power that the brand has to form high prices and generate sales 3. The financial performance of branded products and services (final results) In other words, it is a measure of our brand as a competitive advantage to help us grow our business. Learn more about the results of Interbrand Best Global Brands 2020 here.